For the launch of the Iron Rock smartphone, mobile company Nextel asked us to design an interactive contest that showed the features of the new phone in an engaging way.
We worked on a simultaneous 3 camera video to achieve a panoramic 220 degree image view. This system was attached to a bicycle that drove through the city encountering people and elements related to smartphone usage.
A booth was installed in several spots of the Citi and people were invited to hop on a bike, watch the movie and answer questions of the close encounters they had in the road. A microsite was designed for the action where people could play online.
Collage was responsible for the creative content, art direction and worked sideways with Mil film productions through the whole process.