Moto X / personal

For the launch and press presentation of the Moto X, the first Motorola smartphone designed since google bought the Company in 2011, we wrote a comedy script for a short movie that was released during the event.

The movie focused on the obsessive compulsive issues all human begins suffer related to bad smartphone usage that, of course, Moto X would solve. Argentinean actor Luciano Caseres and comedy improv team Improcrash were selected for the main roles, causing a big buzz that turned the short movie into a TV ad for the launch.

Collage was in charge of the over all creative idea and direction, working with production company Periplus, and film producer company Vaskim Cine.