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Citi Woman / citi

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Citi Women is a credit card program targeted exclusively to women, custom designed and developed for Citi Bank Argentina. This award winning program launched in 2011 currently has over 130k clients in the country and revolutionized the credit card market for women.

Collage was in charge of the naming, creative direction, overall look and feel, and strategy of the program.

The day Women was launched their site received 131,402 clicks creating a new record of entries for the Argentinean Bank’s site.
Following a feminine, trendy and relaxed aesthetic we’ve created an image that came to life in fashion events, cocktail parties, decor installations, interactive stunts and even a beach only for Women.